I was pleased to see Leanne Wood's comments about establishing cooperatives for marketing Welsh produce and it retriggered an idea that I have been bouncing around for a while...
Every time I visit Ikea i am struck by the large amount of Swedish food produce on sale - and I am also aware of the large amount of small producers selling Welsh products at farmers markets and Xmas fayres. So why not create a cooperative brand for small Welsh producers - maybe Celtia - and then open up some franchised shops around Wales - particularly in the tourist areas but also in the big cities.
The concept could be widened to include produce from Scottish & Irish cooperatves - with Welsh stores carrying say 50% Welsh produce with 25% each from Scotland & Ireland - and stores opened in Ireland and Scotland carrying 25% Welsh produce. Stores in England and then internationally could carry equal proportions of each.
If anyone wants to take up this concept I will accept a commision of a lifetime supply of Penderyn and assorted Welsh cheeses.